New Products

MAXIMIZE YOUR PREPAREDNESS POTENTIAL NOTE: For your safety, the hatchet arrives unsharpened. Be sure to sharpen the blade before first use for maxi...

Your go-to multi-tasker for those curveballs life throws at you, whether you're out in the wild or just in your backyard. Survival Folding Shovel...

When unexpected events unfold, having a survival kit isn't enough—you need the proper tools to face any challenge. Presenting the Ready Hour 47-Pie...

Light the Way to Safety Light your way during power outages with our Citronella Candle. Ready for Action: Perfectly sized for your go-bag or backpa...

MORE THAN A WHISTLE Don’t face survival without our 5-in-1 Survival Aid Tool and Whistle on hand. This multi-tool includes five essential tools in...

Fishing Has NEVER Been Easier In survival situations, knowing how to fish could be the difference between starving and surviving. Our NEW collapsib...

LIMITED QUANTITY: This Sante Fe Black Beans & Rice by Ready Hour is a limited-run item. When it's gone, it's gone! Grab yours today.. Up to 25-...

Shelf-Stable Protein that Tastes Like Real Meat – Because it IS Real Meat!  Get 20 servings of fully-cooked, gently freeze-dried meat—over 3,000 ...