New Products

MAXIMIZE YOUR PREPAREDNESS POTENTIAL NOTE: For your safety, the hatchet arrives unsharpened. Be sure to sharpen the blade before first use for maxi...

Your go-to multi-tasker for those curveballs life throws at you, whether you're out in the wild or just in your backyard. Survival Folding Shovel...

When unexpected events unfold, having a survival kit isn't enough—you need the proper tools to face any challenge. Presenting the Ready Hour 47-Pie...

Light the Way to Safety Light your way during power outages with our Citronella Candle. Ready for Action: Perfectly sized for your go-bag or backpa...

MORE THAN A WHISTLE Don’t face survival without our 5-in-1 Survival Aid Tool and Whistle on hand. This multi-tool includes five essential tools in...

Fishing Has NEVER Been Easier In survival situations, knowing how to fish could be the difference between starving and surviving. Our NEW collapsib...

Shelf-Stable Protein that Tastes Like Real Meat – Because it IS Real Meat!  Get 20 servings of fully-cooked, gently freeze-dried meat—over 3,000 ...